For a quick overview of QR codes and NFC tags see the videos on the campaigns page .
If you are viewing this on a large screen or have a smart device handy, scan this QR code (if you need help downloading a QR scanner, see the links on the right) and see how you are taken first to our fully customisable template and then invited to visit our website. When you click the 'Visit our Website' button, you will be taken to exactly the same website as the desktop version. It has simply adapted itself to display the same content in any device. Note that we have not required any opt-in information. However, if you require opt-in data for lead generation purposes, you simply adapt the template and the management interface geo-tags all collected data.
TagItScanIt builds websites with mobile users in mind and our unique TAG+ mobile campaign management is ready to help you adapt to the changing business world.
For over 20 years, the TagItScanIt team have been providing innovative technological solutions for well known brands such as Bacardi, Barclays Capital, Deutche Bank, DLA Piper, Genesys, Micro Focus, NCSM, New Holland (Fiat-Hitachi), Novotel and Reuters, as well as a host of smaller but equally well respected clients.
Our latest QR code and NFC (Near Field Communication) tags provide campaign marketing tools to businesses like you that love your customers and want to provide them with a world class customer experience. We do this by enabling you to automatically provide immediate responses to your customers' enquiries on their Smart phone or mobile device. By capturing customer contact information, we also provide you with valuable data about your customers.
Of the 1.35 billion mobile phones in EMEA, over 50% of them are Smartphones, and 25% of consumers are more likely to respond to an ad if it included a response cue, such as a QR code (source: Ofcom's Communication Market Report, Feb 2012). QR codes provide a quick and fun way for you to communicate with your clients, and for them to communicate back to you.
Oakley are an innovative and aspiration global brand, retailing sunglasses, eye-wear and fashion apparel in the dynamic fashion and youth market. They need to know their customers and want to communicate directly with them in a highly targeted manner.
During March and April 2012 they ran a QR driven marketing campaign in one high street location, requesting customer contact data and information via a short survey questionnaire in return for access to brand information. Each month they received 2,000 qualified contacts from the in store QR code promotions, so that by the end of the second month they had over 4,500 detailed, unique new potential customers to directly target their products to, by age, location, style, gender and fashion preferences.
The success of this initial campaign has led to the go ahead for a UK wide then European wide roll-out of QR driven campaigns across all major outlets, as well as the use of QR codes to reward customer loyalty with special Olympic themed events.
Creating TAG + codes using our management interface is only half the story.
QR codes can be printed either as part of the content of a sign-board or as an additional board that can be added to a professional's existing stock, posters or other printed material.
If you are a real estate professional, (or selling ANY physical property such as our Yacht Broker clients) our system can manage that process for you so all you have to do is assign the codes and then wait for the boards to be delivered.
If your interest lies with another market sector, or if you are marketing virtual property (i.e. on billboards or an online store), we can swiftly create custom solutions, including a full online store similar but superior to the one shown on the video clip on this page.
Never throw away printed material with out-of-date QR codes.
All our QR codes can be re-assigned indefinitely using our custom management portal.
For the Real Estate market, our management portal is accessible via the main PropertyMutual.co.uk website, or via smartphone in the field so the property professional or their sign-board contractor can re-assign codes in the field.
If you require sign boards, they are completely re-usable (subject to fair wear and tear) and can have campaign codes re-assigned to them on the fly.
For other markets, such as exhibition stands and banners, custom management portals are available, accessed either by standard website, or via smartphone in the field so campaign codes can be re-assigned in the field.
Anyone can create a standard QR code off the internet for nothing. However, all they do is take the user from A-Z.
TagItScanIt has developed our QR software in-house so we are able to offer enhanced functionality and greater flexibility than our competitors.
We can enhance the reach of your mobile marketing campaigns by adding NFC tags to our QR tags.
For a quick overview of QR codes and NFC tags see the videos on the campaigns page.
NFC devices can be used in contactless payment systems, similar to those currently used in credit cards and electronic ticket smartcards, and allow mobile payment to replace or supplement these systems. For example, Android and iOS allows consumers to store credit card information in a virtual wallet and then use an NFC-enabled device at terminals that also accept MasterCard PayPass transactions.
NFC enabled smartphones will soon become industry standard and many anticipate that the rise of NFC in commerce will lead to the eventual death of the currently popular Chip and PIN system. The 'Oyster' cards in common use on The London Underground use NFC, and China is using it all over the country in public bus transport. In India NFC based transaction is being implemented in box offices for ticketing purposes.
The area at the bottom of our TAG+ board, with the hand and Smartphone positioned over the radiating circles, is the NFC contact point.
London, UK, 19 September 2012, comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of mobile commerce and QR code usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using data from the comScore MobiLens service. The study showed that European smartphone users scanning QR codes via their devices grew by 96 percent in the past year to 17.4 million users for the three month average period ending July 2012. Nearly 3 in every 4 QR code scans resulted in users receiving product information, making this the most popular type of result across Europe. Germany ranked first for usage of QR codes with 18.6 percent of smartphone users making use of the service, several percentage points higher than its European counterparts.
Germany Tops QR Code Market, but Spain the Fastest Growing
The number of European smartphone users scanning QR codes increased by 96 percent in the past year to 17.4 million users in July 2012, representing 14.1 percent of the total smartphone audience. Smartphone users in Spain scanning QR codes increased by 9 percentage points to 16.0 percent, making it not only the fastest growing European market but also the second biggest market in terms of penetration. Germany ranked first by penetration of QR codes with 18.6 percent of the smartphone audience making use of the feature.
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information please visit www.comscore.com/companyinfo
The unique TagItScanIt mobile TAG + service gives practically any business the ability to create and send out classified listings or adverts via QR & NFC Tags to potential buyers’ smartphones.
This is an example of a QR code enlarged, printed on a banner and displayed on the side of a building. This shows the advantage of QR codes over NFC (Near Field Communication) technology i.e. they can be scanned from a distance, even at first floor level. We can supply QR codes of any size and they are proving of particular interest to the commercial real estate market where sign boards are often placed higher than street level.
TAG + can be easily incorporated into an existing business. We are already supplying our TAG + QR and NFC boards to the real estate industry, either as a supplementary board added beneath an Estate Agent's standard 'For Sale' sign board, or as a separate QR code banner or sticker. This enables the user to carry on using their existing sign board stock until they are ready to replace old boards with new ones which have been re-designed to incorporate the TAG + in a single board. If access is required at street level (i.e. for NFC) our boards will still be required.
The TagItScanIt service wraps QR codes in our campaign management software, allowing:
This enables businesses to have REAL TIME AWARENESS of their customers:
giving the ability to proactively provide customers with:
it also allows them to:
QR and NFC Tags can be used literally anywhere. The video clips, and example TAG + on this page just skim the surface of all possible applications.
The first practical application for our technology has been in the real estate market where we add our TAG+ boards to the bottom of estate agents' sign boards, or replace them, for easy access for NFC contact and QR scanning.
Of course, the agent can integrate our design into their boards, as well as print our QR codes on their other marketing materials. Our TAG+ real estate customers also benefit from automatic integration with our leading property portal, PropertyMutual.co.uk.
The possible uses of our TAG + codes, and market sectors to which they can apply, are only limited by the imagination. We already have Oakley using our QR tags in the UK and Europe.
Realtor/Estate Agent using TAG+
Example - Real Estate
If you would like to discuss using our TAG + codes for your business, please contact us.
When someone (aka "Prospect") scans a QR code, the sequence of events is:
So, in the above, a Scan is labeled as "False" if the Prospect stops the interaction before step 7. It is labeled as "True" only if step 7 happens. The above process flow is consistent across all Smartphones.
a) The three main variables are phone settings, phone browser setting and cookie settings.
b) If the phone is set to disable location services, no location data is sent back to us (or any other service).
c) The phone browser setting can be:
c-i) "Always decline location service requests",
c-ii) "Ask for permission each time a location service request is made" and
c-iii) "Always accept location service requests".
d) In case c-ii only, the Prospect will see an additional question at Step 2 in Q.1 above - "This app is requesting location data. Send location data Yes /No" (or similar)
e) Cookies may have been disabled. If cookies are enabled, then User data previously entered will be displayed.
As long as the phone is set to provide location data (b & c-iii, or Yes to d), then we collect location data when at 2 in Q1. above. ie when the QR code is scanned. However, we only publish the location data on the Campaign Report for True Scans (i.e. if Prospect gets to step 7).
An enhanced or designed QR code is more than a generic formation of black boxes. It is designed to engage the end user and can represent your brand or company style. It personalizes the buyer's experience before they even meet you.
We call our campaign management enhanced QR Code services 'TAG +'. The videos on this page give an engaging and visual explanation of why you need our technology with your TAG + codes.
They're simple, direct lines of communication, reducing paper by getting information to your buyers electronically.
Case Study - Real Estate:
Common criticisms of standard, QR codes for real estate agents are:
Some of our competitors enable a customer to scan QR codes on real estate signs, but it goes to a regular (brokerage) Web site, which is a nightmare to navigate on a small screen. TagItScanIt's campaign management TAG + codes eliminate all these concerns because:
TagItScanIt TAG + Codes are only available to our subscribers.
To learn more about QR codes and NFC
For iPhone users who want a great browser with a built in QR scanner, you can try the free Mercury browser.